Build the Brand you’re proud of — and the Life you WANT

A Space for Purpose-Led Fashion and Lifestyle Founders

welcome to atëmier
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Cover of Women's Fitness magazine featuring a smiling woman in a black sports bra and high-waisted leggings holding a jump rope, with headlines about fitness and wellness.

Hi, I’m Ëmi Antal

At atëmier, I share insights and resources across business and brand strategy, creative direction, and mindset—helping founders build brands that grow with clarity and alignment, without burnout.

Subscribe to atëmier 
YOU MIGHT HAVE SEEN ME OR MY WORK IN:
Black text reading "WMD" on a white background.
Vanity Fair magazine logo in black on white background.
A black background with a neon sign spelling 'WELCOME' in pink and blue colors.
The logo of Cosmopolitan magazine in black text on a white background.
The word 'SELF' in large, bold black letters on a white background.
A black cat sitting on a green hill at sunset, with a dark sky and a glowing orange sun.
A black and white illustration of a black cat with a curled tail.
Women’s Health logo in black text on a white background
The image features the Forbes logo with the word 'Forbes' in black text on a white background.
Black cat lying on a white surface with its paws stretched out.
Image of the L'Officiel logo in black text
The word 'SHAPE' written in large black letters on a white background. 
You have a vision

Your brand. Your Life. Your way.


You want a brand that works and feels good to run.

You want clarity, structure, and growth that's steady but flexible, not rigid or exhausting. You don't just want success. You want a business that actually supports the life you're building.

That looks like

✦ Waking up with purpose and excitement about your work

✦ Making confident decisions and focusing on what moves the needle.

✦ Running a business that fits your life, your energy, and your values.

You’re evolving

You're launching, scaling or fundraising in fashion, lifestyle or wellness, including:

Fashion

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Accessories

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Beauty

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Fragrance

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Cosmetics

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Jewelry

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Activewear

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Wellness

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Footwear

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Swimwear

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Lingerie

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Fashion ・ Accessories ・ Beauty ・ Fragrance ・ Cosmetics ・ Jewelry ・ Activewear ・ Wellness ・ Footwear ・ Swimwear ・ Lingerie ・ 

COMING SOON

FAST-TRACK YOUR GOALS

I’m building tools and resources to help founders create beautiful, premium brands that connect, convert, and scale — without overwhelm or guesswork. All based in real-world experience building a global brand.

Take a 1-minute quiz to join the waitlist.

Your answers help me build what will support you most and you’ll be the first to know when it’s ready.

TAKE THE QUIZ
A wooden desk with a laptop, a white table lamp with a sculptural base, a white scented candle, and sheer white curtains in front of a window.

MY STORY

I built my activewear brand, Daquïni, from scratch — without PR agencies, showrooms, or investors — and grew it into a globally stocked brand sold through premium and luxury retailers in 26 countries and online worldwide.

I've lived the highs—but also the guesswork, the late nights, the operational headaches, and the emotional rollercoaster of building a business.

I know what works because I figured it out myself. And I know what doesn't, because I've been there too.

At Atëmier, I share all of it — the industry insight, real clarity, and support I wish I'd had while building and scaling my business.

ABOUT ME
More about me
A woman with shoulder-length brown hair in a bob style, wearing a black button-up shirt with sleeves rolled up, standing with her arms crossed in front of a window with multiple panes and an outdoor scene with plants visible in the background.
Emi Antal, brand and business strategist for fashion and lifestyle founders 
How I can help

Build a business that supports your life

A lot of time and energy goes into work that feels productive — researching, refining, beautifying, adjusting — without leading to real progress.

When you're figuring it all out alone, that time doesn't just vanish—it shows up as missed opportunities, partnerships that slip away, drops that launch late, and nights in your inbox instead of living the life you started this for.

So I decided to take my 15+ years of experience across brand building, business, and creative direction — including building my own global brand — and am turning it into practical insights, ready to use tools, and beautiful templates , so you can focus on what matters.

A woman with short brown hair, wearing a white blazer, sitting on a brown leather couch, holding a glass mug with a dark beverage, possibly coffee or soda. She is looking to the side against a plain white background.
Laptop displaying an advertisement for DAQUINI activewear featuring a woman in black athletic clothing reclining on a dark background.

So you don’t have to figure everything out on your own.
So you can get time back.

And so you can reconnect with why you started in the first place — not just to build a brand, but to live a full life alongside it, with success on your own terms.

Instead of squeezing your life into whatever space your business leaves behind, we begin with the life you want to live. We define what success means to you — on your own terms — and how you want it to feel. From there, we build a nimble, efficient business around that.

GTM-STRATEGY

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Brand Strategy

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E-Commerce

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Creative direction

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Press

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WHOLESALE STRATEGY

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CUSTOMER Experience

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Industry insights

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GTM-STRATEGY ・ Brand Strategy ・ E-Commerce ・ Creative direction ・ Press ・ WHOLESALE STRATEGY ・ CUSTOMER Experience ・ Industry insights ・

↓ START HERE ↓

Subscribe to atëmier — challenging how founders think and build. Real insights. Practical systems. Under 4 minutes a week.

I respect your privacy and inbox. 

What to expect

No fluff. No gatekeeping.
Everything That moves the needle.

I focus on effective self-led tools, guidance, and insights that feel supportive and are easy to implement.

Everything is elevated, beautiful, and designed for impact.

It’s created to work with your nervous system, supporting you and your brand as you grow, so what you're building isn't fueled by hustle culture that burns you out, but by purpose, intention and clear systems that keep you in the flow and joy of creation.